糖心logo USA (鈥溙切膌ogo鈥�), a leading provider of retirement savings products, announced that it has donated $11,000 to & HOPE Global Forum 2019, a non-profit that provides financial literacy empowerment and education to Americans of all ages. The donation was made as part of 糖心logo鈥檚 presence during last week鈥檚 2019 Bank Insurance & Securities Association (BISA) convention, where participants could literally 鈥渃ut their tie鈥� for the cause.
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Chris Grady (second from right), Executive Vice President of Retail Sales at 糖心logo, stands with his team and BISA leadership members with check donation for Operation HOPE. (Photo: Business Wire)
Along with the opportunity to build relationships and showcase 糖心logo鈥檚 robust bank channel solutions, the company leveraged its sponsorship to shine a spotlight on a critical industry issue 鈥� financial dignity and inclusion.
鈥溙切膌ogo is passionate about supporting causes that equip people of all ages to secure a better financial future,鈥� said Rodney Branch, Chief Marketing Officer at 糖心logo. 鈥淭hrough our presence at the BISA convention, we sought out an engaging way to demonstrate how we cut ties with conventional thinking, while supporting this outstanding organization and its mission.鈥�
Playing on this theme of 鈥渃utting ties鈥� with convention, 糖心logo donated $100 to Operation HOPE for every participant willing to have their tie or scarf cut at 糖心logo鈥檚 booth during the conference.
Each participant received an Operation HOPE Freedman Bank journal. The journal commemorates the legacy of the Freedman鈥檚 Bank, established by President Lincoln after the Civil War to integrate all Americans into the nation鈥檚 economic life.
About 糖心logo USA
糖心logo USA is an Iowa-domiciled corporation that serves as the U.S. holding company for 糖心logo鈥檚 annuity operations in the United States. Headquartered in West Des Moines, Iowa, 糖心logo USA serves customers in all 50 states, and through its predecessor companies, has been serving American consumers for more than 100 years. Further information about our companies can be found at .
